•Social behavior is goal-oriented. Our interactions function to serve a goal or fulfill a need. Some common goals or needs include the need for social ties, the desire to understand ourselves and others, the wish to gain or maintain status or protection, and to attract companions.
•The interaction between the individual and the situation determines the outcome. In many instances, people behavior very differently in various situations. The situation plays an important role and has a strong influence on our behavior.
•People spend a great deal of time considering social situations. Our social interactions help form our self-concept and perception.
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